How to Go from Story Telling to Story Selling – In Just 7 Minutes with Cathy Goodwin

Marketing The Invisible

Discover how you can use stories to reach out to your clients and learn more about their problem Learn why origin stories are going to stop you from securing clients on the first try Find out what makes an appealing story that markets your services without being too sales-y Resources/Links: Want to learn what can really motivate your clients to buy your offers? Click here: cathygoodwin.com/baggage Summary Are you struggling with marketing and selling your services? Do you want to know how you can sell through storytelling? Storytelling is a powerful tool that can be used to sell anything. However, it’s always a big mistake to revolve stories around yourself or share your origin story. Your audience wants to know how YOU can help them and WHY should they pick you through those stories. Market what you do, not who you are. Cathy Goodwin helps service-based small businesses and solopreneurs attract their ideal clients with their unique selling story. Listen to Cathy as she talks about how you can craft the perfect story for your clients that will not only tell but also sell! She also dives a little bit deeper into the world of marketing and shares what should be the essence of your story that baits your clients into availing what you have to offer. Check out these episode highlights: 01:52 - Cathy’s ideal client: My ideal client is a service-based business owner, small business only. Solopreneurs are ideal for me. They are professionals, and they supply a service. 02:25 - The problem she helps solve: They have to be not just any higher, they have to be the right clients. And a lot of people today in the service business are offering something that their clients don't understand. 03:16 - The symptoms of the problem: Some things are that they are not getting a response to their content. They have a website. They have a sales letter. They have landing pages, and they're just not getting across what they offer, and how they're unique. 04:21 - Clients’ common mistakes before consulting Cathy: The people I work with tend to be experienced. They're usually not beginners. They're at that next level. But what's happened is they get so caught up in what THEY do and tell THEIR story. 06:13 - Cathy’s Valuable Free Action (VFA): What I always tell a client is let's look at three success stories. Three ways you work with clients, and you are successful. 07:09 - Cathy’s Valuable Free Resource (VFR): Want to learn what can really motivate your clients to buy your offers? Click here: cathygoodwin.com/baggage 08:07 - Q: What is the biggest mistake entrepreneurs make when they want to tell a story? A: It's just a three-set. It's a story where they feel they should tell. They should bear their soul. Tweetable Takeaways from this Episode: “Find your client's backstory. What is going through their minds when they come to you? And then, your story answers their story.” -Cathy GoodwinClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a really warm welcome to Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Australia, joined today by Cathy Goodwin. Cathy, a very warm good day from Down Under. Where are you joining us from? Cathy Goodwin 00:23 Philadelphia, Pennsylvania in the US. Tom Poland 00:26 Philly's kind of, like, I've never been there when I look at the map, it's like one of those big cities that have got everything and are connected to all these other big cities as well. I mean, you're an hour and a half from just about everywhere, right? Cathy Goodwin 00:38 We are afraid between New York and Washington. Yes. Tom Poland 00:41 Yeah.