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Becoming Human In Cold Prospecting
Manage episode 407427039 series 3560057
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This week we spoke to Dave Roberge about "warm prospecting" — how to be more human to the people we are reaching out to and create better connections in a hyper digital age.
Dave shifted his company's approach to marketing and prospecting to use more inbound methodologies and went from getting 2 callbacks out of 400 cold calls to getting 4 calls with Fortune 500 companies.
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