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Episode #8 Does Your Business Have the Right Name?

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Manage episode 231784387 series 2502871
Content provided by Marketing Tools Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Tools Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
http://marketingtoolspodcast.com/wp-content/uploads/2019/01/whatsinaname.mp3
  • What does your company name say about you? How important is your name? Well…It’s more important than ever before!
  • Remember…Yyour name is going to put an image in people’s mind immediately, so make sure you say what you are. Don’t let your ego get in the way. If you’re already saddled with a name that doesn’t make sense, you can always switch it. It’s not impossible…Huge companies have gone through it. Go to an acronym or come up with an off shoot and brand that. Look at what Quicken Loans is doing right now with Rocket Mortgage. It’s brilliant! If you’re going to be stubborn about your name then you better have deep pockets.

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20 episodes

Artwork
iconShare
 
Manage episode 231784387 series 2502871
Content provided by Marketing Tools Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Tools Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
http://marketingtoolspodcast.com/wp-content/uploads/2019/01/whatsinaname.mp3
  • What does your company name say about you? How important is your name? Well…It’s more important than ever before!
  • Remember…Yyour name is going to put an image in people’s mind immediately, so make sure you say what you are. Don’t let your ego get in the way. If you’re already saddled with a name that doesn’t make sense, you can always switch it. It’s not impossible…Huge companies have gone through it. Go to an acronym or come up with an off shoot and brand that. Look at what Quicken Loans is doing right now with Rocket Mortgage. It’s brilliant! If you’re going to be stubborn about your name then you better have deep pockets.

  continue reading

20 episodes

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