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Ep 133 | Tips for creating a memorable brand without over complicating it with Amanda Berg (of Liberty Type)

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Manage episode 398878920 series 3393172
Content provided by Sophia. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sophia or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Amanda Berg is on the show this week spilling the tea on BRANDING.
On this episode we cover:
1. What the heck IS branding? Is it really just about brand colors or is it something else?
2. Is there an order of importance?
3. How important is branding if we’re just getting started?
4. How can you brand different offers? Meaning – if we have a membership *and* a course, how can we make the branding different enough so it’s clear it’s a different offer, but also aligned enough so it’s clear it’s from the same person?
5. What aspects of branding do people tend to miss all together?
6. Do you have any tips for finding your “copy voice”?
Anddd more.
We also did a deep dive into what’s working in her business, and I just LOVED her tips on growing and managing a very large team, plus never missing a deadline and why that is pivotal to her overall process and the experience of her clients.
Resources mentioned in this episode:
Follow Liberty Type here: https://www.instagram.com/libertytypeco/
Check out her services here: ​​https://libertytype.com/

  continue reading

153 episodes

Artwork
iconShare
 
Manage episode 398878920 series 3393172
Content provided by Sophia. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sophia or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Amanda Berg is on the show this week spilling the tea on BRANDING.
On this episode we cover:
1. What the heck IS branding? Is it really just about brand colors or is it something else?
2. Is there an order of importance?
3. How important is branding if we’re just getting started?
4. How can you brand different offers? Meaning – if we have a membership *and* a course, how can we make the branding different enough so it’s clear it’s a different offer, but also aligned enough so it’s clear it’s from the same person?
5. What aspects of branding do people tend to miss all together?
6. Do you have any tips for finding your “copy voice”?
Anddd more.
We also did a deep dive into what’s working in her business, and I just LOVED her tips on growing and managing a very large team, plus never missing a deadline and why that is pivotal to her overall process and the experience of her clients.
Resources mentioned in this episode:
Follow Liberty Type here: https://www.instagram.com/libertytypeco/
Check out her services here: ​​https://libertytype.com/

  continue reading

153 episodes

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