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Ep 156 | How to create strategic brand stories with Patrice Poltzer
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You should probably know this stat:
Today we have Gracie-award winning TODAY show producer and video agency founder, Patrice Poltzer, on the show!
We're talking all things strategic storytelling.
Because, did you know businesses that regularly tell stories are:
✔️60% more likely to be seen as innovative and make
💰20% more sales on average than the exact same business that doesn't incorporate storytelling?
Yep, you read that right.
But "tell more stories" is lame, unhelpful advice.
I get it.
That's why Patrice is here to talk about the STRATEGY and SCIENCE behind storytelling.
She doesn't just walk you through her 3 part framework for strategic storytelling, but she talks about how to implement it AND how to make sure AI is taking the heavy lifting off your plate.
Here are some links you've gotta know about:
Join patrice for an AI Storytelling Workshop happening in October: https://patricepoltzercreative.com/iyn-2-0?fbclid=PAZXh0bgNhZW0CMTEAAaYwYKSJNx8SMWUd77ZmTWa9LVCjIgYIqbCy3gDYvvf6OFmK19YJ0-zyPqw_aem_a9UiyojcKmOtsO1rvS83SQ
Plus, go here to stay in her world: https://www.instagram.com/patricepoltzer/
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