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How to Market to Millennials: Engaging a Generation that Values Authenticity
Manage episode 387006399 series 3385090
Content provided by burlingtonpress. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by burlingtonpress or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Millennials, those born between the early 1980s and the mid-1990s, now constitute a significant portion of the global consumer base. With diverse interests, tech-savviness, and a penchant for authenticity, marketing to this generation requires a nuanced approach. Here’s how to effectively resonate with and market to millennials: https://burlingtonpress.com/2023/12/01/how-to-market-to-millennials-engaging-a-generation-that-values-authenticity/
152 episodes
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Manage episode 387006399 series 3385090
Content provided by burlingtonpress. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by burlingtonpress or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Millennials, those born between the early 1980s and the mid-1990s, now constitute a significant portion of the global consumer base. With diverse interests, tech-savviness, and a penchant for authenticity, marketing to this generation requires a nuanced approach. Here’s how to effectively resonate with and market to millennials: https://burlingtonpress.com/2023/12/01/how-to-market-to-millennials-engaging-a-generation-that-values-authenticity/
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Similar to Marketing with Burlington Press
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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