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The Dark Allure of Negative Political Ads and Mailers: A Deep Dive into Their Effectiveness
Manage episode 379181615 series 3385090
Content provided by burlingtonpress. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by burlingtonpress or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Political campaigns have long used a mix of positive and negative strategies to woo voters. While we’d love to believe that campaigns are won on issues, policies, and positive messages alone, the prevalence of negative political ads and mailers suggests another reality. Let’s explore the reasons behind the enduring power of negative messaging in the political realm.
152 episodes
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Manage episode 379181615 series 3385090
Content provided by burlingtonpress. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by burlingtonpress or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Political campaigns have long used a mix of positive and negative strategies to woo voters. While we’d love to believe that campaigns are won on issues, policies, and positive messages alone, the prevalence of negative political ads and mailers suggests another reality. Let’s explore the reasons behind the enduring power of negative messaging in the political realm.
152 episodes
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Similar to Marketing with Burlington Press
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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