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Ep. 30: Erik Huberman - Marketing is new tactics, not new messaging
Manage episode 262060285 series 2605536
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Erik Huberman mocked marketing majors in college...then he became a wildly successful one himself.
Erik has appeared in high profile publications such as Forbes, Inc., and CNN. He has also worked with such brands as Verizon, Red Bull, and others.
In this podcast, we talk about Erik's views on marketing, why repeating the same message constantly works (even if you want to change it because you're bored), and how to use the same message across different platforms.
Chapters:
00:40 - How Erik got his start
07:43 - What is "predictable" marketing?
09:38 - How do you fight the urge to change your marketing message?
10:06 - Deploying your message on different digital platforms
10:54 - Why do you hire a marketing agency?
12:05 - Balancing being creative with selling in a commercial
14:03 - We discuss the Nike-Colin Kaepernick controversy
Erik Huberman's website:
https://www.ErikHuberman.com
More marketing resources from Tim:
Leave A Review & Subscribe On iTunes:
https://podcasts.apple.com/us/podcast/marketing-with-tim/id1495561926
Tim’s websites:
https://www.MarketingWithTim.com
https://www.SpeakerTim.com
https://www.FreeGiftFromTim.com
#marketing #podcast #timburt
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Erik has appeared in high profile publications such as Forbes, Inc., and CNN. He has also worked with such brands as Verizon, Red Bull, and others.
In this podcast, we talk about Erik's views on marketing, why repeating the same message constantly works (even if you want to change it because you're bored), and how to use the same message across different platforms.
Chapters:
00:40 - How Erik got his start
07:43 - What is "predictable" marketing?
09:38 - How do you fight the urge to change your marketing message?
10:06 - Deploying your message on different digital platforms
10:54 - Why do you hire a marketing agency?
12:05 - Balancing being creative with selling in a commercial
14:03 - We discuss the Nike-Colin Kaepernick controversy
Erik Huberman's website:
https://www.ErikHuberman.com
More marketing resources from Tim:
Leave A Review & Subscribe On iTunes:
https://podcasts.apple.com/us/podcast/marketing-with-tim/id1495561926
Tim’s websites:
https://www.MarketingWithTim.com
https://www.SpeakerTim.com
https://www.FreeGiftFromTim.com
#marketing #podcast #timburt
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