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Why cellphones — and trust — may be affecting polling data

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Manage episode 419422037 series 1318949
Content provided by Marketplace. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketplace or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

There was a time when pollsters went door to door to figure out what people were thinking. Gallup did that for almost 50 years, before switching mostly to telephones by the mid-’80s. Phone polling was cheaper but still reliable. That is, until the cellphone came along. Marketplace’s Lily Jamali asked Jon Clifton, CEO of Gallup, about the complexities of reaching people to get their views. His company stopped doing presidential horse-race polling in 2012, but still asks Americans for their views on the sitting president and topics ranging from immigration to inflation.

Our May fundraiser ends Friday, and we need your help to reach our goal. Give today and help fund public service journalism for all!

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2095 episodes

Artwork
iconShare
 
Manage episode 419422037 series 1318949
Content provided by Marketplace. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketplace or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

There was a time when pollsters went door to door to figure out what people were thinking. Gallup did that for almost 50 years, before switching mostly to telephones by the mid-’80s. Phone polling was cheaper but still reliable. That is, until the cellphone came along. Marketplace’s Lily Jamali asked Jon Clifton, CEO of Gallup, about the complexities of reaching people to get their views. His company stopped doing presidential horse-race polling in 2012, but still asks Americans for their views on the sitting president and topics ranging from immigration to inflation.

Our May fundraiser ends Friday, and we need your help to reach our goal. Give today and help fund public service journalism for all!

  continue reading

2095 episodes

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