))
Connecting Content with Your Buyer
Manage episode 276484851 series 2818697
Content provided by Angela Earl. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Angela Earl or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Guest: Carter Stepanovsky
Guest Title: Senior Director of Professional Services at Kapost
In 2018, Forrester writes, "The business consumer does not tolerate inconsistent messaging and disconnected content." Learn how the business customer journey - as defined by content - can be more effective and generate more revenue with a Content Operation. By building alignment across teams, processes and tech, Marketeers can execute their content strategy seamlessly throughout the entire funnel to ultimately provide a frictionless customer experience. We'll discuss how to launch a Content Operation through communication and enablement efforts, strategy changes and technology.
7 episodes
Share
