New Year, New Trends: 2024’s Google Searches

Mason Vera Paine

Google Trend Expert, Robert Ferrara joins the Mason Vera Paine show to discuss the top New Year trends on Google for 2024 in health and wellness, financial resolutions, eco-friendly and more. You can visit Google.com for all of your search needsYou can like Google on Facebook at: Facebook.com/GoogleFollow Google on Twitter at: Twitter.com/Google https://75dc83.p3cdn1.secureserver.net/wp-content/uploads/2024/01/Robert-Ferrara-Top-New-Year-Trends-on-Google.mp3 Google New Years Trends Transcription Announcer 00:00: Mason Vera Paine. Mason Paine 00:01: it's 2024 and people are already hitting Google searching for information about health, travel and more. Robert Ferrara joins me to speak about the new year's trends. Thanks for joining me, Robert. Robert Ferrara 00:13: Thanks for having me. Happy New Year. Mason Paine 00:15: You know, what are some of the top search new Year resolutions people are searching for? Robert Ferrara 00:20: Now is that time of year. You know, everyone's thinking about their New Year's resolutions, how to better themselves for 2024, and we're really seeing that reflected across all of our search trends as well on Google. So this year, resolutions are always top of mind in January that we see in our results. But the categories that we're seeing, not surprising. The first one is health and wellness. So that includes physical health, mental wellness, really the whole gamut there. Also, right after that is financial. Also, one we see pretty consistently year over year things related to money and how you can be more budget conscious and manage your money more effectively in the new year. Robert Ferrara 00:57: And then finally, the third one was a bit of a breakout and a little surprising to us, too, which is really cool. So green and ecofriendly resolution were some of the top ones as well. So a lot of people thinking about the kinds of products they buy, whether they're deemed ecofriendly, sustainable fashion, how to be more green at home, just trying to lessen their environmental impact this year. Mason Paine 1:17: That one is pretty interesting. How would that look in the trends? Is that kind of like, how would. I impact the environment less? Like, what can I eat or what can I do? What does that look like? Robert Ferrara 1:28: I think there's a lot of attention to what we're consuming as a big one. So, for example, we're seeing a big spike in ecofriendly cleaning products, things that we buy every day for our household that we might have overlooked, and what kind of chemicals and materials go into these products, what is the impact they have on planet and things like that. A big thing, too, that we're seeing is sustainable fashion as well. More of a concern over fast fashion and making sure that you understand the kind of materials the garments are made out of, what kind of labor went into creating them. Is it something that's going to last for a long time? All these things that people really want to think about before making that purchase, and then even goes for larger purchases as well, which is very interesting. A funding one we spoke to with sustainable engagement ring searches really increased as well. Whether that's like vintage or pre owned or lab grown diamonds, and people doing research on alternative engagement rings, it's really interesting to see how these pains year over year. Mason Paine 2:29: Was there any differences from last year to this year? Robert Ferrara 2:32: We always see some differences in the exact trends. Health and financial are pretty consistent year over year. Like, for example, gym membership and meal prep, they spike every January and then some change over time. So, for example, the health benefits of dry January has completely surged. We actually saw an increase of over 2000% in the past week alone. And that's something that we've seen steadily growing year over year as more and more people are interested.