From Problem to Product Aware with Sales Emails

Master The Inbox

Your inbox is more powerful than you think when it comes to turning leads into customers, and I'm here to show you how to make the most of it.
In today's episode, I'm going to introduce you to my favorite marketing strategy, which I've used successfully in countless promotions to deliver value, connect with my audience, and achieve impressive results.
From problem awareness to making a decision, you'll discover how to strategically position your offer at each stage to resonate with your audience. I also share real-life examples and valuable insights to help you craft effective sales emails that truly connect with your potential customers.

So be sure to tune in to this episode for some actionable insights and practical tips.
Specifically, this episode highlights the following themes:

• Understanding the stages of consumer decision making
• Crafting sales emails to address evolving audience needs
• Nurturing leads through problem to product awareness

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Hi. And welcome. My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.

I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.
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Other links:

• Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiu
• Visit Monica’s website: https://www.monicabadiu.com
• Get your freebies: https://www.monicabadiu.com/freebie
• Get assistance with your copywriting by scheduling a free discovery call: https://www.monicabadiu.com/contact
• Check out Monica's articles on Medium: https://medium.com/@itsmonicabadiu
• Learn more about running successful email promos: https://www.youtube.com/playlist?list=PLmXZEZDMnLQf1GnQeRfO5nUjNtZwEzoi0

Chapters

1. Introduction (00:00:00)

2. The five steps of consumer decision-making (00:02:05)

3. Problem awareness and context (00:06:19)

4. The problem, agitation, solution. framework (00:10:00)

5. Final emails drive action with urgency and address objections (00:12:59)

6. Tailoring course presentation to subscriber goals for conversion (00:14:46)

7. Focusing on sales elements and urgency (00:16:15)