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Should you run a Black Friday sale for your course or not?

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Manage episode 437595406 series 3555197
Content provided by Monica Badiu. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Monica Badiu or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

As the biggest shopping event of the year approaches, many course creators are wondering:

Should you join the sales frenzy or stand your ground?

In this episode of Master The Inbox, I delve into the pros and cons of running a Black Friday sale for your course. Listen up so you can make an informed decision.
Why Some Say “No” to Black Friday Sales

  1. Fear of Devaluing Your Brand: One of the most common concerns is that offering deep discounts, especially on a regular basis, could train your audience to wait for sales instead of purchasing at full price. This could potentially harm your brand’s perceived value in the long run.
  2. High Competition: Black Friday is a fierce battlefield. You’re not just competing with other course creators; you’re up against thousands of brands, including retail giants, all vying for your audience’s attention and budget. Standing out in this crowded space can seem daunting.
  3. Inbox Overload: During Black Friday, inboxes are flooded with promotional emails. If you’re struggling to maintain a consistent email schedule or if your list isn’t fully engaged, your messages might get lost in the noise.

Hey, this season of Master the Inbox is all about helping you get ready for a profitable Black Friday.

You’ll learn from experts what are the exact steps you should be taking to create a no-brainer offer, build a profitable funnel, keep your list healthy and even write emails that convert without damaging your reputation.
Follow for the full season here https://www.monicabadiu.com/master-the-inbox-podcast/
Ready to Plan Your Black Friday Campaign?

If you want to run a successful Black Friday campaign but need some guidance, I’ve got something special for you. There is a Black Friday resources vault right here.
Hi. And welcome.
My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.

I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.

***

Other links:

Hi. And welcome.
My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.

I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.

Other links:

  continue reading

21 episodes

Artwork
iconShare
 
Manage episode 437595406 series 3555197
Content provided by Monica Badiu. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Monica Badiu or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

As the biggest shopping event of the year approaches, many course creators are wondering:

Should you join the sales frenzy or stand your ground?

In this episode of Master The Inbox, I delve into the pros and cons of running a Black Friday sale for your course. Listen up so you can make an informed decision.
Why Some Say “No” to Black Friday Sales

  1. Fear of Devaluing Your Brand: One of the most common concerns is that offering deep discounts, especially on a regular basis, could train your audience to wait for sales instead of purchasing at full price. This could potentially harm your brand’s perceived value in the long run.
  2. High Competition: Black Friday is a fierce battlefield. You’re not just competing with other course creators; you’re up against thousands of brands, including retail giants, all vying for your audience’s attention and budget. Standing out in this crowded space can seem daunting.
  3. Inbox Overload: During Black Friday, inboxes are flooded with promotional emails. If you’re struggling to maintain a consistent email schedule or if your list isn’t fully engaged, your messages might get lost in the noise.

Hey, this season of Master the Inbox is all about helping you get ready for a profitable Black Friday.

You’ll learn from experts what are the exact steps you should be taking to create a no-brainer offer, build a profitable funnel, keep your list healthy and even write emails that convert without damaging your reputation.
Follow for the full season here https://www.monicabadiu.com/master-the-inbox-podcast/
Ready to Plan Your Black Friday Campaign?

If you want to run a successful Black Friday campaign but need some guidance, I’ve got something special for you. There is a Black Friday resources vault right here.
Hi. And welcome.
My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.

I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.

***

Other links:

Hi. And welcome.
My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.

I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.

Other links:

  continue reading

21 episodes

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