Masters of Growth #2 - Discussing Conversion Optimization Culture with Michael Aagaard

Masters of Growth - Optimization Strategy Advice

Here are the questions we discussed in this episode of Masters of Growth on which we had the pleasure to talk to the prolific conversion consultant and speaker Michael Aagaard: 1) What are the typical pitfalls that most optimizes have to overcome when implementing an optimization process? 2) Why do you think that optimization is often ignored by the CxO suite? 3) Does optimization need a special cultural set? Maybe culture is the main conversion killers... 4) What is your most important aha-moment around this topic? 5) What is your personal advice to every optimizer out there? 6) You will speak at the growth marketing SUMMIT in Frankfurt in September - what will we hear and learn from you? Links from this episode: https://www.linkedin.com/in/michalaagaard/ https://twitter.com/ContentVerve https://michaelaagaard.com/ https://www.growthmarketingsummit.com Send us your questions using #mog on twitter or LinkedIn. Alternatively, you can visit our website iridion.com and use the intercom chat option on the lower right to talk to Tim directly for feedback on the show or to submit questions. iridion website: http://iridion.com iridion YouTube channel: https://www.youtube.com/channel/UClcsmp127-kJ5CthBwkfmPQ Tim on twitter: http://twitter.com/herbigt André on twitter: http://twitter.com/morys --- Iridion is the conversion optimization platform enabling optimizers to learn and succeed. Iridion supports you in finding the right ideas to test, prioritize your efforts, set up and monitor experiments as well as documenting and sharing your gained insights. André Morys is the CEO of konversionsKRAFT, a well-known optimization agency. Andre is a prolific entrepreneur, speaker, and author who’s shaping the internal optimization landscape for several years. He also co-founded the Global Optimization Group as the first international network for conversion optimization. Tim Herbig is a product and business leader, as well as a prolific writer, podcaster, and speaker. He’s responsible for the overall sales, product, engineering and marketing efforts behind the leading conversion optimization platform Iridion. He previously shaped digital products at XING, Gruner+Jahr, and several smaller startups where he held product leadership roles for more than seven years. Tim also regularly co-organizes the Product Tank Hamburg meetup to promote the local product management community.