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How Supermetrics Exploded With a Single Traction Channel - Mikael Thuneberg @Supermetrics

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Manage episode 296432574 series 2946195
Content provided by Todd Chambers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Todd Chambers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this latest episode I speak Mikael Thuneberg the CEO & Founder of Supermetrics.
https://youtu.be/UdpOiC5Tqtw

Supermetrics picks up all the marketing data you need and brings it to your favorite reporting, analytics, or storage platform — whether that’s a spreadsheet, a data visualization tool, or a marketing data warehouse.

A whopping 10% of global advertising spend is reported through Supermetrics.

  • We cover the origin story and revenue growth over the last 10 years.
  • How he found the primary traction channel in 2015 which had an immediate impact on revenue. What it was like mentally switching from a one man shop.
  • We also tackle their funding, the future of data management with AI & machine learning, productivity, rapid growth during COVID.

If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!

  continue reading

24 episodes

Artwork
iconShare
 
Manage episode 296432574 series 2946195
Content provided by Todd Chambers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Todd Chambers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this latest episode I speak Mikael Thuneberg the CEO & Founder of Supermetrics.
https://youtu.be/UdpOiC5Tqtw

Supermetrics picks up all the marketing data you need and brings it to your favorite reporting, analytics, or storage platform — whether that’s a spreadsheet, a data visualization tool, or a marketing data warehouse.

A whopping 10% of global advertising spend is reported through Supermetrics.

  • We cover the origin story and revenue growth over the last 10 years.
  • How he found the primary traction channel in 2015 which had an immediate impact on revenue. What it was like mentally switching from a one man shop.
  • We also tackle their funding, the future of data management with AI & machine learning, productivity, rapid growth during COVID.

If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!

  continue reading

24 episodes

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