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Bertha González Nieves: "I've always been an entrepreneur."
Manage episode 244556241 series 2506399
From starting a poinsettia business as a kid, to making and selling her own greeting cards, Casa Dragones CEO and co-founder Bertha Gonzalez knew she was an entrepreneur from the start. But when she fell in love with the agave fields on a tour through Tequila, that's when she found her passion. In this episode, hear how Bob and Bertha decided to launch a tequila company together, why Bertha decided to place her brand around chefs and artists rather than traditional celebrities, and how locating the spiritual home of the product has helped guide so many of Casa Dragones' branding decisions.
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
See omnystudio.com/listener for privacy information.
92 episodes
Bertha González Nieves: "I've always been an entrepreneur."
Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
Manage episode 244556241 series 2506399
From starting a poinsettia business as a kid, to making and selling her own greeting cards, Casa Dragones CEO and co-founder Bertha Gonzalez knew she was an entrepreneur from the start. But when she fell in love with the agave fields on a tour through Tequila, that's when she found her passion. In this episode, hear how Bob and Bertha decided to launch a tequila company together, why Bertha decided to place her brand around chefs and artists rather than traditional celebrities, and how locating the spiritual home of the product has helped guide so many of Casa Dragones' branding decisions.
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
See omnystudio.com/listener for privacy information.
92 episodes
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