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Celebrating MTV’s Anniversary with the Real Story of MTV
Manage episode 431746661 series 2506399
Content provided by iHeartPodcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by iHeartPodcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In honor of the 43rd anniversary of MTV, we’re rereleasing a classic episode: the real story of MTV, as told by the founders. Today MTV is a cultural institution, but people forget what a long shot it was to get the channel off the ground. Bob Pittman led the team that created MTV. In this special episode, he reminisces with co-founders and friends John Sykes, Judy McGrath, Fred Seibert, Tom Freston and Jarl Mohn about what it was like to create the '80s version of a start-up and lead a TV revolution by dreaming up the rules as they went along. From why the first MTV logo was designed on crinkled paper (it spent a little time in a trash bin), to how a tiny record store in Tulsa helped save the business, to why you should really think twice about going on a Lost Weekend with Van Halen... all the way to how a terrible cereal inspired one of the greatest ad slogans of all time: “I want my MTV,” we’ve packed this episode full of stories that marketers, fans and entrepreneurs will all want to hear.
See omnystudio.com/listener for privacy information.
92 episodes
Celebrating MTV’s Anniversary with the Real Story of MTV
Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
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Manage episode 431746661 series 2506399
Content provided by iHeartPodcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by iHeartPodcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In honor of the 43rd anniversary of MTV, we’re rereleasing a classic episode: the real story of MTV, as told by the founders. Today MTV is a cultural institution, but people forget what a long shot it was to get the channel off the ground. Bob Pittman led the team that created MTV. In this special episode, he reminisces with co-founders and friends John Sykes, Judy McGrath, Fred Seibert, Tom Freston and Jarl Mohn about what it was like to create the '80s version of a start-up and lead a TV revolution by dreaming up the rules as they went along. From why the first MTV logo was designed on crinkled paper (it spent a little time in a trash bin), to how a tiny record store in Tulsa helped save the business, to why you should really think twice about going on a Lost Weekend with Van Halen... all the way to how a terrible cereal inspired one of the greatest ad slogans of all time: “I want my MTV,” we’ve packed this episode full of stories that marketers, fans and entrepreneurs will all want to hear.
See omnystudio.com/listener for privacy information.
92 episodes
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Similar to Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
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continue reading
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continue reading
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