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191: How to Go Phygital for Growth: Myths vs Reality
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Manage episode 424395952 series 2482612
👉MYTH #1 Phygital has a higher CAC - It depends basis category, users and ticket size - Dezerv who employs a phygital model has a lower CAC than its competitors, whereas OneCard, operating purely online has a CAC that is 4-5x lower than SBI cards.
👉MYTH #2 Going offline slows you and makes it harder to scale - When you employ the right tech, scalability at speed becomes possible. Mamaearth’s online presence has spiked from 15% to at least 50% in 3 years.
👉MYTH #3 Customer experience journey is too complex in phygital - The journey is actually complex, but is an opportunity for founders to create an edge, and potentially a long-term moat.
👉 MYTH #4 Phygital is not relevant for all sectors - While there are sectors in the extreme who don’t need a phygital model, a significantly larger number benefit from creating a phygital experience. SaaS is an excellent example, where prima facie it looks like a purely digital model, but the sector spends much more on offline branding and events.
If you are a founder who is evaluating going phygital, this episode of Matrix Moments would help you make an informed choice.
197 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on February 26, 2024 23:28 (). Last successful fetch was on June 25, 2024 01:46 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 424395952 series 2482612
👉MYTH #1 Phygital has a higher CAC - It depends basis category, users and ticket size - Dezerv who employs a phygital model has a lower CAC than its competitors, whereas OneCard, operating purely online has a CAC that is 4-5x lower than SBI cards.
👉MYTH #2 Going offline slows you and makes it harder to scale - When you employ the right tech, scalability at speed becomes possible. Mamaearth’s online presence has spiked from 15% to at least 50% in 3 years.
👉MYTH #3 Customer experience journey is too complex in phygital - The journey is actually complex, but is an opportunity for founders to create an edge, and potentially a long-term moat.
👉 MYTH #4 Phygital is not relevant for all sectors - While there are sectors in the extreme who don’t need a phygital model, a significantly larger number benefit from creating a phygital experience. SaaS is an excellent example, where prima facie it looks like a purely digital model, but the sector spends much more on offline branding and events.
If you are a founder who is evaluating going phygital, this episode of Matrix Moments would help you make an informed choice.
197 episodes
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