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How to Measure the Effectiveness of TV & Radio Advertising
Manage episode 421751696 series 3484351
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Our agency has thrived by knowing how to make big money with digital advertising. But when our service clients want to 10X the size of their companies, our #1 tool is TV & Radio.
Does that surprise you?
Here's why:
- Even as the world uses digital streaming at record rates, there are still VERY big audiences consuming local TV and Radio (especially live news & sports)
- These audiences, compared to digital audiences, are CHEAP. We usually reach 5-8X more people for the same budget 🤯.
- When we make make our clients famous with those huge groups of people. Then, when those people need what our clients are selling, they very naturally like, trust, and buy from them at much larger rates than can be earned with digital media.
The results are undeniable. Just ask any of the now-millionaires we've done this for.
Still yet, there's a dilemma:
"Sophisticated" marketers often abandon TV & Radio in favor of fancy-shmancy targeting and tracking.
And hey, there is definitely a time and place for fancy-shmancy targeting & tracking.
But when you want to become a market leader, you're going to have win people over long before they're ready to buy what you're selling. And because they don't need what you sell, they won't interact with you in the ways that can be tracked by "sophisticated" marketers. There's a waiting period before you feel that huge growth.
Rest assured, when you become famous with hundreds of thousands of people, huge growth is on the way.
But without fancy targeting and tracking, how are you supposed to know it's working until then?
After creating hundreds of millions of dollars in growth with TV & Radio, we have uncovered 7 clues that emerge during the buildup of successful broadcast campaigns.
In this week's episode, we are teaching you those 7 clues.
When you find these, you can be assured that your broadcast campaigns are not only "working," for you... you're headed for a season of record gains.
As sincerely and truly as we can say it, TV & Radio could be the biggest game changer your company has ever seen, as long as you don't chicken out before it has a chance to work.
Cheers to all you're making happen!
03:14 The Most Profitable Kind of Customer
16:08 Trending Direct Website Traffic and Brand Searches
18:13 Decreased Lead Cost
21:00 Higher Conversion Rates on your Website
23:49 Higher (and Easier) Sales Closing Ratios
25:52 Creating More Repeat and Referral Business
27:23 The Copycat Effect
29:50 Faster Growth Rate Annually
Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy
Our Website: https://frankandmaven.com/
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Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!
Get a copy of our Best-Selling Book, The Maven Marketer Here:
https://a.co/d/1clpm8a
Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!
Get a copy of our Best-Selling Book, The Maven Marketer Here:
https://a.co/d/1clpm8a
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