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How to Double Your Business Without Advertising (ft. Alec Palen)
Manage episode 408753590 series 3484351
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00:00 Intro
00:52 A Note About the Big Dream
02:42 You are about to learn from a legendary company
03:35 Collegiate Golfer, Professional Musician, 3rd Generation Leader
06:19 Doubling Sales in An Extremely Competitive Environment
10:42 When The Mission Drives the Money
12:49 How To Keep Vision Alive Through 3 Generations
17:49 When Everyone Doubts You
20:10 How to Take Brick and Mortar to E-Commerce
24:00 Old School + New School (The First Secret to Growing Without Ads)
27:32 When to Put Mission Over Margin
30:08 Obsessive Customer Experience
33:32 Vision, Values, and Vows are the Foundation
34:50 Marketing and Advertising are Not the Same Thing (The Second Secret)
36:45 Yes, Scent is Part of Your Brand
41:20 What a Brand Really Is
42:36 A Jesus Story
44:06 When You Get The Experience Right, This is What Happens (The Third Secret)
47:05 Who You Are is Who You Attract
51:12 Bad Business Decisions
52:03 What You Should Be Doing Now
54:06 Review of Lessons Learned
Host: Brandon Welch
Co-Host: Alec Palen of https://www.palenmusic.com/
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy
Our Website: https://frankandmaven.com/
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LinkedIn: https://www.linkedin.com/company/frank-and-maven/
Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!
Get a copy of our Best-Selling Book, The Maven Marketer Here:
https://a.co/d/1clpm8a
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