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How to Lead Your Company With Strong Vision
Manage episode 428979020 series 3484351
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Do you want your company to grow faster?
Do you wish your team was more productive?
Would you like a better ROI on your marketing?
There is nothing that affects these outcomes more than the strength of your vision.
When vision is weak, you attract customers and employees by accident, and your company is reduced to going through the motions. Lackluster profitability, underperforming workers, and apathetic customers are inevitable.
But when your vision is strong, the perfect people show up as if the thing you are doing was made for them (and it was). Loyal customers, die-hard team members, and a world-famous reputation is sure to follow.
Best of all, you change lives and achieve big dreams in the process.
Today, we are tackling the topic of vision with a practical formula you can use to refine the impact you wish to make and communicate it in a way that everyone will understand.
And rest assured, this is not just another exercise to create a fancy bag of words that nobody remembers. If you follow the steps we cover today, you will see a change in every corner of your company.
It's up to you to finish the year strong.
There's no better way to start than clicking that big beautiful play button.
Cheers!
00:00 Intro
00:54 Where are you, and where are you going?
01:20 The foundation for companies that grow faster
02:20 Vision is NOT
03:20 Examples of strong vision
07:00 The world is in trouble. Small business can save it.
08:50 Two parts to strong vision
09:18 Step 1: Declaring the world you are trying to create
10:15 Frank & Maven's vision
11:15 Your vision statement formula
16:08 You'll find it in your roots
17:24 The thing that won't happen until after you die
20:25 Step 2: Integrate your vision into company rituals
21:01 How to keep vision from becoming a fancy bag of words
23:55 A vision statement done right will protect you from bad customers (and team)
27:00 Never apologize for this
28:58 You can't get tacos at McDonald's
30:31 Your vision action plan
Host: Brandon Welch
Co-Host: Leslie Clark
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy
Our Website: https://frankandmaven.com/
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LinkedIn: https://www.linkedin.com/company/frank-and-maven/
Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!
Get a copy of our Best-Selling Book, The Maven Marketer Here:
https://a.co/d/1clpm8a
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