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08/11/17 Episode 62 What PR Isn't
Manage episode 184824131 series 1313487
Content provided by EnterTalk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EnterTalk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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179 episodes
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Manage episode 184824131 series 1313487
Content provided by EnterTalk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EnterTalk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
There are few things as misunderstood in our modern age as public relations except maybe the touchdown celebration rules in the NFL. Frequently called “spin” and “schmoozing” and other polite variations of bullsh#$, this extraordinarily powerful marketing arrow will make any company’s quiver complete. This episode will tackle the misconceptions around PR that exist today and show you why public relations is something you need to know about, use and master in the very non-trusting consumer world of 2017 and beyond. And we’ll also have a fresh batch of winners and losers to talk about on the next edu-taining episode of the May the Best Brand Win on Entertalk Radio.
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Similar to May The Best Brand Win
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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