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Episode 177: Big Data, Big Lies
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Content provided by EnterTalk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EnterTalk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
There are many myths in the profession of marketing, but none as great as big data. They say “big data helps to elicit customer insights in real-time. Therefore, marketers can understand the tastes and preferences of their target audience.” Uh-huh. So let’s dispel this nonsense and get down to what marketers like you should be doing. Join me for another Nobel Prize winning episode of May the Best Brand Win only on Entertalk.
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Manage episode 305030862 series 1313487
Content provided by EnterTalk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EnterTalk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
There are many myths in the profession of marketing, but none as great as big data. They say “big data helps to elicit customer insights in real-time. Therefore, marketers can understand the tastes and preferences of their target audience.” Uh-huh. So let’s dispel this nonsense and get down to what marketers like you should be doing. Join me for another Nobel Prize winning episode of May the Best Brand Win only on Entertalk.
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Similar to May The Best Brand Win
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