Episode 79: Blaming Your Customers

May The Best Brand Win

Approaching the brink of bankruptcy once again Gibson keeps on stepping in it and this week’s comments from Henry J really didn’t make things better. According to news sources, he spent a lot of time blaming the company’s financial troubles on “problems with the guitar retail industry” and “purists”. :) Normally, this would be just a quick “losing” bit on the show, but I feel this idea of “blaming the customer” happens more often than you think and deserves a whole show about it. We’ll look at who else is doing it, why it’s so dumb and of course what you should be doing instead. And fret not, (get it) gentle listeners cause we’ll also hit who (other than Gibson) might be winning and losing this week in marketing and communications. Join me, won’t you?