Episode 4: Individual influences on decision making

MBA8002 Decision insights

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3+ y ago 43:12

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This episode focuses on the idea of individual influences on decision making and how they impact on the decision maker’s ability to make rational, optimal decisions. Business leaders need to be cognisant of their individual approach to leadership, their biases and past experiences. Leaders must realise that when trying to be strategic in their approach to decision making these influences impact on decision rationality (i.e. making the optimal decision).

To discuss this topic we talk to Nick Pritchard, founder and CEO of advertising agency Nick-Did-This. The agency is a quirky model of its owner’s personality. With twenty-eight staff who live and breathe the Nick-Did-This mentality Nick Pritchard is very aware of himself, his background and his individuality and how that influences his decisions and his company’s direction.

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5 episodes

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