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A Nez Perce Entrepreneur Reclaims Her Tribe‘s Story
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Stacia Morfin discovered that of the 297 tourism-related businesses in her area telling the Nez Perce story, none were Indigenous-owned. Stacia's deep knowledge of the tribe, which calls itself the Nimiipuu, combined with her business acumen, has changed that, introducing the Nez Perce arts, culture, land, and traditions to thousands of people.
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