M&P Ep. 233 Britnie Larsen, Pierced Co

Meat & Potatoes Podcast

Join Garrett Clark as he sits down with Britnie Larsen, Founder and CEO of Pierced Co, a mother-daughter owned company that makes timeless, hypoallergenic earrings that can be worn in the pool, at the gym, and overnight.

They discuss Britnie’s entrepreneurial journey from selling bows to her friends to selling earrings online. They also break down how she successfully scaled her business and the obstacles she has had to face along the way.

Britnie also breaks down what makes her earrings unique. According to Britnie, Pierced uses high grade, medical stainless steel that is eco-friendly and corrosion resistant. In addition, they are also Physical Vapor Deposition (PVD) vacuum coated that provides an extremely durable coating.

Outline of the conversation: 0:00 Background of Britnie Larsen and Pierced Co 4:00 Managing supply, design, manufacturing 7:30 Timelines and favorites 8:30 Business model 12:30 Managing shipping and fulfillment 14:15 Sales, growth and discipline 17:00 Marketing and distribution channels 20:00 Supply chain issues 20:50 Demographic of customers 24:00 Closing Show links: https://www.piercedco.com Social: Twitter - https://twitter.com/siliconslopes Instagram - https://www.instagram.com/siliconslopes/ LinkedIn - https://www.linkedin.com/company/silicon-slopes/ YouTube - https://www.youtube.com/channel/UC8aEtQ1KJrWhJ3C2JnzXysw Apple Podcasts - https://podcasts.apple.com/us/podcast/meat-potatoes-podcast/id1262148655 Spotify Podcasts - https://open.spotify.com/show/4T9PSMVqgQNf7lCF3NdDgS?si=e0c6a92bc89e4fe7