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EP 144 - How To Create Effective YouTube Ads (Google ABCD Formula)

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Manage episode 408702617 series 1256932
Content provided by Jon Rognerud. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Rognerud or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The ABCDs guide has best practices, backed by data, to help you create effective video ads.

The ABCDs of effective YouTube video ads are attention, branding, connection, and direction. (But, as you'll learn - there are options for "related paths" to take in this Google YouTube Checklist)

The "ATTENTION" example video: Google (Cheetos) Video (Mentioned in my video) https://www.youtube.com/watch?v=ldG-hnNaTlQ

Core of ABCDs SUMMARY - Document - Download: https://services.google.com/fh/files/misc/core_abcds_of_effective_creative.pdf

ABCDs of effective video ads:

https://www.youtube.com/intl/en_us/ads/abcds-of-effective-video-ads/

Want us to run your video ads? (Digital Agency): https://chaosmap.com

Connect With Me on LinkedIn: https://linkedin.com/in/jrognerud

THIS EPISODE on Youtube: https://www.youtube.com/watch?v=SP5t-JEb2uA

ENJOY!

  continue reading

100 episodes

Artwork
iconShare
 
Manage episode 408702617 series 1256932
Content provided by Jon Rognerud. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Rognerud or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The ABCDs guide has best practices, backed by data, to help you create effective video ads.

The ABCDs of effective YouTube video ads are attention, branding, connection, and direction. (But, as you'll learn - there are options for "related paths" to take in this Google YouTube Checklist)

The "ATTENTION" example video: Google (Cheetos) Video (Mentioned in my video) https://www.youtube.com/watch?v=ldG-hnNaTlQ

Core of ABCDs SUMMARY - Document - Download: https://services.google.com/fh/files/misc/core_abcds_of_effective_creative.pdf

ABCDs of effective video ads:

https://www.youtube.com/intl/en_us/ads/abcds-of-effective-video-ads/

Want us to run your video ads? (Digital Agency): https://chaosmap.com

Connect With Me on LinkedIn: https://linkedin.com/in/jrognerud

THIS EPISODE on Youtube: https://www.youtube.com/watch?v=SP5t-JEb2uA

ENJOY!

  continue reading

100 episodes

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