What? A $2 Billion Dollar Sales Letter? - #098

Media And Marketing w/Jon Rognerud

Dear Reader:

On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college.

They were very much alike, these two young men.

Both had been better than average students, both were personable and both – as young college graduates are – were filled with ambitious dreams for the future.

Recently, these two men returned to college for their 25th reunion.

They were still very much alike.

Both were happily married. Both had three children.

And both, it turned out, had gone to work for the same Midwestern manufacturing company after graduation, and were still there.

But there was a difference. One of the men was manager of a small department of that company.

The other was its president.

dot, dot, dot

See it here - with copywriting notations: https://swiped.co/file/wallstreet-letter-conroy/

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