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Media Buyers Manual - Episode 2 with David Herrmann
Manage episode 261864304 series 2675474
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The Herrmann-ator joins us on episode 2 of the Media Buyers Manual - which really is all things a Media Buyer should know or can benefit from knowing!
David has managed over $100m in Paid Ad Spend, with his ecom clients typically ranging from 500k - 1.5m / month in spend - he know's what he's doing!
We talk about things like:
- Police Chases
- Interesting Projects (indie bands on MySpace to the Bill and Melinda Gates Foundation!)
- Facebook Ads -- Custom Conversions vs. Standard Conversions + UTM's
- Key KPI's he looks for to scale
- The 3 Levers and his #1 Lever of Control as a Media Buyer
- How to Test Creative effectively (it's an art!)
- Your Mindset as a Media Buyer
- Other Platforms like Snapchat, TikTok, Pinterest (very interesting!)
- Quickfire Round - Yes / No answers You'll be entertained by this interrogation-style Q&A - with podcasts going forward we've added a co-host to intro more conversation instead of straight-up questions (although they will remain in a capacity).
Media Buyers, Digital Marketers, listeners, random people who're reading this - thank you and I hope you enjoyed David's insights!
Check him out at: https://twitter.com/herrmanndigital for Police Chases and Facebook Ads Chat
P.S. I didn't even bring up how The Herrmann-ator has probably the worst FB Ads Dashboard luck in terms of Errors... maybe next time he comes on!
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