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Media Buyers Manual - Episode 4 with Matt Lady
Manage episode 261864302 series 2675474
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Wow, I really enjoyed having Matt on the podcast, he brings real joy and enthusiasm you can feel when talking about Facebook Ads.
Matt has been in the Digital Marketing space for 4 years, but only doing eComm and Direct Response marketing for the past 6-8 months.
He's got a real knack for scaling people from NOTHING to a tangible $5k-20k / month in ad spend - profitably. After only 6-8 months.
That's why Matt is our guest for episode 4 -- who better to learn from, then someone who recently was 'green' and learning diligently to transition from ad agency (helping with a campaign that spent $1m in a day) to freelancer.
On this episode we dive into:
- Scaling a Client from $200 / month to $2000 / month -- The Barebones
- The Consolidated Ad Structure - Specific breakdown of its methodology
- Advertising based on SKU's in CBO’s
- Avoiding Shiny Object Syndrome when Learning Ads
- Golden Nuggets for Beginners -- Who to learn from & Why -- Choosing Mentors for yourself
- Using Cost Cap's & How to Test Them
- The mindset of Media Buying -- Separate yourself from outcomes
- Setting expectations & the Asshole Tax.
Find Matt: https://twitter.com/MattLadyDigital
www.MattLady.com
Find Gordon: https://twitter.com/GordonLeslieMewww.ClientMagnet.co
Follow Kevin: https://twitter.com/KevinThompsonn
www.KevinThompson.co
www.MediaBuyersManual.com
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Facebook Ad Cut-Off Flow - Eliminate Wasted Ad Spend On Sh*t Ads
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https://gum.co/fb-ad-cut-off-chart
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