38: Your Blog - Laying the Right Foundation

Media Captain Digital Marketing Podcast

Your blog can be a key element to your websites overall online marketing success, The issue is that most businesses don't fully understand how to utilize their blog. In episode 38, Jason and Stefanie share best practices for laying the proper foundation along with coming up with a successful blogging strategy for your business.
Why Blogging is Important:

• Will bring new traffic to your website and can help generate new business
• If you provide great content, other authoritative sources can start linking to you, helping you build up SEO
• Great place for internal and external linking
• Can be helpful resource to answer employee or customer questions

Tips to follow for blogging:

• Make sure all old blogs on your site are still relevant
• Make sure to continuously go back and update content on your blogs
• Make sure you have an authoritative author with a bio that explains who they are
• Make sure the content isn't thin (over 750 words)
• Make sure to have good internal and external links and continuously check these and go back and fix any broken or irrelevant links in old blogs
• Make sure content is evergreen (meaning it makes sense anytime someone is reading it - i.e., don’t say “now that it’s summer!”)

How to Choose a Great Blog Topic:

• Long-Tail topics do best - explain why
• Use Google to find “related searches” to important keywords for your business
• Keep notes about questions that customers or clients ask that would make good topics

In Closing:

• Blogging is really important for many reasons and if you have a blog and are not following best practices, it can actually be harmful to you in the eyes of Google.
• Writing really good content up front is the best way to succeed with your blog
• The purpose of your blog is to be a resource for visitors - it’s not about quantity of blog posts, it’s about the quality of them.