Episode 54: Starting a Subscription Box Service & Toast's IPO

Media Captain Digital Marketing Podcast

• Toast had its initial public offering this week that could value the restaurant-tech company at more than $16 billion [source]. Toast is a point of sale software for restaurants.
• Aftership is a software company we recently started utilizing for DermWarehouse. This helps us track and gather information between when we ship products and when they are delivered.
• DermWarehouse is starting a subscription box. A subscription box is going to help get more new products into customers hands, which should increase our profitability.
• I’m a big hockey fan. The NHL recently had their media day in Chicago. This is where the biggest stars from each team come to Chicago for two days for media promotion [see photos]. Learn how this event got me thinking about content creation.
• If you want to learn more about Search Engine Optimization, I wrote a blog on the 40 Top SEO’s to follow on Twitter.
• I love this tweet from Christine Johnson on the importance of following up.
• Changing your title tags and meta descriptions across your website is low hanging fruit that can lead to a nice uptick in SEO rankings.
• I'll tell you how the Negro League Baseball Museum changed my perspective on storytelling.
• The Media Captain drastically improved its process for proposal creation. We use a great software called Proposify.