MIC: Jordan Levin, Former General Manager of Rooster Teeth

Media Industry Conversations Podcast

This week's guest is Jordan Levin, who spoke with UT students on October 10, 2022. At the time of his visit, Jordan was General Manager at Rooster Teeth, an Austin-based media and entertainment company, where he was responsible for leading all aspects of the business including oversight of strategy, creative and operations. Before joining Rooster Teeth in 2019, Levin served as the CEO of Awesomeness, where he oversaw the growth of the company’s leading digital networks. He also managed its world-class film and television studio, which was behind hits like the Netflix feature film, To All the Boys I’ve Loved Before, and Hulu’s critically acclaimed PEN15. In addition to his work at companies like the NFL and XBox, Jordan notably worked on the founding team of The WB Television Network, now known as the CW, where he built shows like Dawson’s Creek, Buffy the Vampire Slayer, Felicity, Smallville, Gilmore Girls, and Charmed. At the time of Jordan's visit, Hollywood was focused on the streaming wars, the rise of IP, and a wave of mergers and acquisitions. The conversation was hosted by Dr. Alisa Perren, and focused on Jordan's career trajectory, the nuances of building a broadcast network, and the nature of digital content in the current media landscape.