It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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EP70 - Canadian Marketing Association VP of Member Experience - Lucy Collin
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Manage episode 342347138 series 1083537
Content provided by Media People Podcast and Victor Genova. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Media People Podcast and Victor Genova or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Agency, vendor, and not-for-profit, Lucy Collin has touched virtually every segment of the media & marketing world. Born & raised in Cartier, Ontario—a small town 80 kilometers north of Sudbury, Lucy moved to Toronto when she was 18 to study Fashion Merchandising and Marketing at Centennial College. After graduating, Lucy moved into media buying & planning at Media Buying Services. Additional opportunities to grow within the agency world presented themselves before pivoting into broadcast sales at the CBC. That was just the start of a sales career that went from local markets in Western Canada to leading sales for multiple Olympic Games and Hockey Night in Canada. Lucy would continue to hold sales & marketing leadership positions at IMG, Marketing Magazine, and Bell Media, to name a few. Lucy Collin, the Canadian Marketing Association’s VP of Member Experience, stops by to chat about growing up in Northern Ontario, the move to the big city, her storied media career, and moving into the not-for-profit sector. www.mediapeople.ca www.instagram.com/vicgenova/
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107 episodes
MP3•Episode home
Manage episode 342347138 series 1083537
Content provided by Media People Podcast and Victor Genova. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Media People Podcast and Victor Genova or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Agency, vendor, and not-for-profit, Lucy Collin has touched virtually every segment of the media & marketing world. Born & raised in Cartier, Ontario—a small town 80 kilometers north of Sudbury, Lucy moved to Toronto when she was 18 to study Fashion Merchandising and Marketing at Centennial College. After graduating, Lucy moved into media buying & planning at Media Buying Services. Additional opportunities to grow within the agency world presented themselves before pivoting into broadcast sales at the CBC. That was just the start of a sales career that went from local markets in Western Canada to leading sales for multiple Olympic Games and Hockey Night in Canada. Lucy would continue to hold sales & marketing leadership positions at IMG, Marketing Magazine, and Bell Media, to name a few. Lucy Collin, the Canadian Marketing Association’s VP of Member Experience, stops by to chat about growing up in Northern Ontario, the move to the big city, her storied media career, and moving into the not-for-profit sector. www.mediapeople.ca www.instagram.com/vicgenova/
…
continue reading
107 episodes
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