It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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EP74 - Surex VP of Marketing - Jennifer DeFrenza
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Manage episode 353987211 series 1083537
Content provided by Media People Podcast and Victor Genova. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Media People Podcast and Victor Genova or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Sales & Marketing – two departments that at any time, could be working in harmony or at each other throats. And today’s guest, Jennifer DeFrenza has had a seat both tables. Jennifer is the VP of Marketing for Surex, a company offering insurance products for consumers and businesses. Before moving into marketing, she had a successful career as a media sales professional for companies such as Rogers Media, The Weather Network, and Expedia. Jennifer DeFrenza stops by to chat about growing up in Toronto, completing most of the 8th grade in Red Deer, Alberta, and going from chasing marketing dollars to controlling marketing budgets. www.mediapeople.ca www.instagram.com/vicgenova/
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106 episodes
MP3•Episode home
Manage episode 353987211 series 1083537
Content provided by Media People Podcast and Victor Genova. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Media People Podcast and Victor Genova or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Sales & Marketing – two departments that at any time, could be working in harmony or at each other throats. And today’s guest, Jennifer DeFrenza has had a seat both tables. Jennifer is the VP of Marketing for Surex, a company offering insurance products for consumers and businesses. Before moving into marketing, she had a successful career as a media sales professional for companies such as Rogers Media, The Weather Network, and Expedia. Jennifer DeFrenza stops by to chat about growing up in Toronto, completing most of the 8th grade in Red Deer, Alberta, and going from chasing marketing dollars to controlling marketing budgets. www.mediapeople.ca www.instagram.com/vicgenova/
…
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106 episodes
All episodes
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