A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
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EP92 - PHD Canada Managing Director, Marketing Science - Matt Devlin
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Manage episode 400693063 series 1083537
Content provided by Media People Podcast and Victor Genova. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Media People Podcast and Victor Genova or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Science has always played a role in marketing—whether it be focus groups, surveys, or any other form of research. But the marriage between the two disciplines has grown increasingly closer over the years. So much, that it has formalized the role marketing science plays in advertising. And PHD Canada has entrusted Matt Devlin, to handle this for their roster of clients. Matt is their first Managing Director, Marketing Science, where he’s responsible for connecting media investments back to their results. An Ottawa native, Matt left capital city to attend university in Toronto. But unlike most students who enter with a major, Matt used his first year to dabble in a variety of different classes before settling on a degree in Cinema Studies and Semiotics. After graduation, Matt relocated to the United Kingdom, taking his first media role at Zenith Optimedia’s London office. He moved back to Canada and continued with Zenith at their Toronto office. He was let go by Zenith, but picked up by PHD where he continues today. Matt Devlin stops by to chat about growing up in Ottawa, being the youngest of five siblings, the differences between Canadian and UK media life, and the increasing role marketing science plays in advertising. **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@mediapeoplepodcast www.instagram.com/vicgenova/
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continue reading
108 episodes
MP3•Episode home
Manage episode 400693063 series 1083537
Content provided by Media People Podcast and Victor Genova. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Media People Podcast and Victor Genova or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Science has always played a role in marketing—whether it be focus groups, surveys, or any other form of research. But the marriage between the two disciplines has grown increasingly closer over the years. So much, that it has formalized the role marketing science plays in advertising. And PHD Canada has entrusted Matt Devlin, to handle this for their roster of clients. Matt is their first Managing Director, Marketing Science, where he’s responsible for connecting media investments back to their results. An Ottawa native, Matt left capital city to attend university in Toronto. But unlike most students who enter with a major, Matt used his first year to dabble in a variety of different classes before settling on a degree in Cinema Studies and Semiotics. After graduation, Matt relocated to the United Kingdom, taking his first media role at Zenith Optimedia’s London office. He moved back to Canada and continued with Zenith at their Toronto office. He was let go by Zenith, but picked up by PHD where he continues today. Matt Devlin stops by to chat about growing up in Ottawa, being the youngest of five siblings, the differences between Canadian and UK media life, and the increasing role marketing science plays in advertising. **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@mediapeoplepodcast www.instagram.com/vicgenova/
…
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108 episodes
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