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Ad Infinitum: S2E4 - Scary Ads with Nathalie Chicha and Ray Harkins
Manage episode 420912785 series 2928703
Content provided by PodcastOne. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PodcastOne or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
If you get too cute, too kitschy with it, that could turn people off in the wrong way where they actively dislike the brand.” Ray Harkins, Senior Account Executive, Wondery The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 4 - "Scary Ads." Context is everything for ads, but what do you do when the podcast is fiction? How do you put your ad in the middle of a story and not feel like an uninvited guest? Ad wizard and Host Stew Redwine (VP, Creative Services, Oxford Road) welcomes scripted podcast experts, Nathalie Chicha (Producer, I Hear Fear) and Ray Harkins (Senior Account Executive, Wondery) to find out. Join Stew, Nathalie, and Ray as they dive into the best and worst of ads with scripted audio and break down spots from scripted advertisers like BetterHelp, Dave, and (controversially for Ray) Twizzler. What lessons can the CAO learn from these audio allstars before venturing into these scripted waters?
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163 episodes
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Manage episode 420912785 series 2928703
Content provided by PodcastOne. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PodcastOne or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
If you get too cute, too kitschy with it, that could turn people off in the wrong way where they actively dislike the brand.” Ray Harkins, Senior Account Executive, Wondery The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 4 - "Scary Ads." Context is everything for ads, but what do you do when the podcast is fiction? How do you put your ad in the middle of a story and not feel like an uninvited guest? Ad wizard and Host Stew Redwine (VP, Creative Services, Oxford Road) welcomes scripted podcast experts, Nathalie Chicha (Producer, I Hear Fear) and Ray Harkins (Senior Account Executive, Wondery) to find out. Join Stew, Nathalie, and Ray as they dive into the best and worst of ads with scripted audio and break down spots from scripted advertisers like BetterHelp, Dave, and (controversially for Ray) Twizzler. What lessons can the CAO learn from these audio allstars before venturing into these scripted waters?
…
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Similar to Media Roundtable
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
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…
continue reading
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continue reading
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continue reading
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continue reading
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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