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LADbible Group’s Jake Strong-Jones on the best use of social platforms

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Manage episode 381342764 series 1320642
Content provided by Media Voices. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Media Voices or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this week's episode we hear from LADbible Group's Operations Lead Jake Strong-Jones on how the group's verticals make best use of social platforms. He works with teams across the business on new launches, distribution strategy and operations, as well as the content strategy and insights on LADbible Group's social platforms.

He takes us through everything from how they go about making discerning use of platforms to find new audiences, how its use of TikTok allows it to reach two-thirds of adults in the UK, and what trends the group is keeping an eye on over the next 12 months.

How publishers have approached social media platforms over the past year will be one of the chapters we explore as part of our upcoming Media Moments 2023 report. Find out more and pre-register for the report here.

  continue reading

111 episodes

Artwork
iconShare
 
Manage episode 381342764 series 1320642
Content provided by Media Voices. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Media Voices or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this week's episode we hear from LADbible Group's Operations Lead Jake Strong-Jones on how the group's verticals make best use of social platforms. He works with teams across the business on new launches, distribution strategy and operations, as well as the content strategy and insights on LADbible Group's social platforms.

He takes us through everything from how they go about making discerning use of platforms to find new audiences, how its use of TikTok allows it to reach two-thirds of adults in the UK, and what trends the group is keeping an eye on over the next 12 months.

How publishers have approached social media platforms over the past year will be one of the chapters we explore as part of our upcoming Media Moments 2023 report. Find out more and pre-register for the report here.

  continue reading

111 episodes

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