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TotallyEV's Chris Minasians on building audience trust in product reviews

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Manage episode 411242464 series 1320642
Content provided by Media Voices. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Media Voices or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This week we hear from Chris Minasians, Director and Editor at TotallyEV, an independent site dedicated to articles, reviews and interviews about electric vehicles. TotallyEV has recently hit 5 million views on YouTube, so he discusses building an audience through video reviews, and what it takes to run your own reviews site - including getting access to vehicles - as a solo publisher.

Minasians also explores the differences he's noticed between his electric vehicle coverage on TotallyEV, and his more consumer-focused tech reviews on his other YouTube channel TotallydubbedHD, from audience engagement to relative revenues.

In the news round-up, Chris (Sutcliffe!) and Esther run through a busy week in audio and podcast news. We ask where people listen to podcasts - not Google Podcasts any more - and whether podcasters are seeing any benefit from Apple's promotion of paid shows. There's also the first agenda sneak preview for the Publisher Podcast Summit...

  continue reading

111 episodes

Artwork
iconShare
 
Manage episode 411242464 series 1320642
Content provided by Media Voices. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Media Voices or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This week we hear from Chris Minasians, Director and Editor at TotallyEV, an independent site dedicated to articles, reviews and interviews about electric vehicles. TotallyEV has recently hit 5 million views on YouTube, so he discusses building an audience through video reviews, and what it takes to run your own reviews site - including getting access to vehicles - as a solo publisher.

Minasians also explores the differences he's noticed between his electric vehicle coverage on TotallyEV, and his more consumer-focused tech reviews on his other YouTube channel TotallydubbedHD, from audience engagement to relative revenues.

In the news round-up, Chris (Sutcliffe!) and Esther run through a busy week in audio and podcast news. We ask where people listen to podcasts - not Google Podcasts any more - and whether podcasters are seeing any benefit from Apple's promotion of paid shows. There's also the first agenda sneak preview for the Publisher Podcast Summit...

  continue reading

111 episodes

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