Brand Like A Boss with Jessica Formicola: Mediavine On Air Episode 26

Mediavine On Air

Content creators, we're hurtling towards magical Q4, so it's the perfect time to make sure we're in a mindset for success. On the Teal Talk season 4 premiere, Jenny is joined by Jessica Formicola, a site owner and former psychotherapist, college professor and coach. Jessica is bringing all of her expertise to this episode to ensure we're blogging like the business owners we are. Whether it's diversifying income streams, putting together business plans or delegating and hiring staff, Jessica is bringing her data-driven, work smarter not harder approach. Make sure to catch Episode 26 of Mediavine On Air! Helpful Resources Helpful Resources Presentation SlideSavory ExperimentsBrand Like A Boss Course"Affiliate Marketing Content That Sells" Article https://www.youtube.com/watch?v=alt0dg44BdY Transcript [MUSIC PLAYING] JENNY GUY: Hey, everybody. Welcome to the season premiere of Teal Talk. [IMITATING TRUMPET] It's very exciting. This is kind of an anticlimactic. I guess I was a trumpet. I'm not really sure what I was going for there. But I'm your host, Mediavine's Jenny Guy. So excited to welcome you to another wonderful season of our show about the business of content creation. Our fourth season, as hard as that might be for all of us to believe, it is the truth. Another thing that is also true and hard to believe, it is already September 14. How? How is it our-- how? Football has started back up. Homecoming is around the corner. I am constantly being encouraged to purchase a shacket. I don't know if I'm alone in that. All of which begs the very important question, have you broken the pumpkin seal yet? Say hi in the comments, and tell us the date that it becomes appropriate in your mind to start ordering all of the pumpkin drinks. Tell us hi. OK, in other news-- and speaking of the year flying by, I got an email yesterday that informed me that it is only 48 days to Halloween and 73 days to Thanksgiving. So I guess what I'm saying is happy New Year. Welcome, 2022. I guess, 2022, please be kind. Our standards are very low or whatever. Really anything that you do is fairly passable. OK, but hold up. Before we fly headlong into a new year, we have Q4 revenue to earn. The best time. There's still a few weeks remaining for content creators to get their ducks in a row for the top earnings time of the year. And part of that, let's be real, should include mental preparation. Enter my awesome guest for our season premiere. It is Jessica Formicola. She's a Mediavine publisher with her website, Savory Experiments, and she's here to ensure that we are approaching everything that we do with a business owner mindset. Hello, Jessica. Welcome. JESSICA FORMICOLA: Hi, I'm happy to be here. JENNY GUY: We're so glad to have you. I'm going to read your very impressive bio. Jessica is a former psychother-- it is. I always am so-- she's the former psychotherapist turned author, business coach, photographer, recipe developer, spokesperson, TV personality, globetrotter, and contributor to parade Better Homes and Gardens, MASHED!, and The Daily Meal, food and travel. She provides training on how to mentally transition to small business owner using strategies from cognitive behavioral therapy. These reframes will help expand your business and make more money. Yay. OK, so, incredibly impressive bio, guys. Before I jump into questions with Jessica, if you have anything you want to talk to us about, mindset shifts, prepping for Q4, all of that stuff, drop them in the comments and I will ask Jessica. But I'm going to just dive in with my stuff to kick us off. As the host of this show, as Teal Talk and the Summer of Live, both going for four seasons now, I've had the opportunity to speak with a lot of really incredible people and read quite a selection of interesting bios. But I have to say, yours is up there as one of the most fascinating. So I like to go beyond the bio and learn more abo...