CarCast is twice weekly automotive podcast hosted by Matt “The Motorator” D’Andria, former NFL and WWE superstar, Bill Goldberg, and Vice President Editorial & Editor-in-Chief at Edmunds.com, Alistair Weaver. CarCast explores all aspects of the automotive space from the performance aftermarket to new car buying and the future of the automotive industry. The guys answer your questions, offer advice and feature guests from the automotive industry and celebrity car enthusiasts.
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Megayacht News Radio: Kiran Jay Haslam, Princess Yachts
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Manage episode 283428616 series 1097170
Content provided by Megayacht News. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Megayacht News or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Real yacht owners read stories to their grandchildren and love spending time with their multi-generational families onboard. This is why, according to Kiran Jay Haslam, you won't see mannequin-like models posing on sunpads or settees, ready for their closeup, in Princess Yachts' M Class video. In fact, the people you do see are actual customers.Similarly, the chief marketing officer of Princess Yachts believes real conversations are what customers want, versus PowerPoint presentations, when the builder unveils new models. If you caught the recent Facebook Live reveal of the X95 superyacht, you felt as if you were sitting in on a comfortable, casual chat among Princess Yachts executives.In this episode of Megayacht News Radio, Kiran shares how these strategies are succeeding at changing the customer experience. Furthermore, he reveals:how tapping into the emotion of a yacht is far different than tapping into the emotion of a luxury watch or supercarwhat sets Princess Yacht customers apart, yet what also makes them similar to other yacht buyersand how the pandemic has proven yachting is only reaching a fraction of the people who can afford and want to enjoy this lifestyle.Thanks for listening! Follow Megayacht News and engage with us on Facebook, Instagram, YouTube, and Twitter!
Email us at info@megayachtnews.com.
79 episodes
MP3•Episode home
Manage episode 283428616 series 1097170
Content provided by Megayacht News. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Megayacht News or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
We love fan mail: text us with your feedback and ideas
Real yacht owners read stories to their grandchildren and love spending time with their multi-generational families onboard. This is why, according to Kiran Jay Haslam, you won't see mannequin-like models posing on sunpads or settees, ready for their closeup, in Princess Yachts' M Class video. In fact, the people you do see are actual customers.Similarly, the chief marketing officer of Princess Yachts believes real conversations are what customers want, versus PowerPoint presentations, when the builder unveils new models. If you caught the recent Facebook Live reveal of the X95 superyacht, you felt as if you were sitting in on a comfortable, casual chat among Princess Yachts executives.In this episode of Megayacht News Radio, Kiran shares how these strategies are succeeding at changing the customer experience. Furthermore, he reveals:how tapping into the emotion of a yacht is far different than tapping into the emotion of a luxury watch or supercarwhat sets Princess Yacht customers apart, yet what also makes them similar to other yacht buyersand how the pandemic has proven yachting is only reaching a fraction of the people who can afford and want to enjoy this lifestyle.Thanks for listening! Follow Megayacht News and engage with us on Facebook, Instagram, YouTube, and Twitter!
Email us at info@megayachtnews.com.
79 episodes
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