Megayacht News Radio: Mark Duncan, Fraser Yachts

Megayacht News Radio

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It’s no secret that boating and yachting have been booming due to the pandemic, with people from all walks of life realizing that being out on the water, with just your family, is one of the safest and most relaxing ways to spend time. The upper end of the industry that we cover has certainly been no exception—but some recent news from Fraser Yachts along these lines is remarkable.

First, the average age of its customers today is 10 years younger compared to prior to the pandemic—with the youngest clients in their 20s and 30s. Secondly, Fraser saw a 175% increase in sales from 2020 to 2021. These in turn have brought newcomers to yachting, new buying and cruising attitudes, and some pretty interesting business opportunities. So, to talk about them, Mark Duncan, the director of marketing and business development for Fraser Yachts, joins us for a great discussion.
From the so-called COVID effect that drove--and continues driving--the boom in buying and chartering, to how clients are placing a far higher priority on the experience onboard, especially in charter, Mark reveals some fascinating and at times eye-opening details, all of which are changes for the better for the superyacht industry and customers alike.

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