100: The Godfather of Influence | Robert Cialdini

Meikles & Dimes

Robert Cialdini, known as the Godfather of Influence, is a professor emeritus at Arizona State University. His New York Times bestselling books Influence and Pre-Suasion have sold more than 7 million copies in 44 different languages.

Robert is known globally as the foundational expert in the science of influence, and his Principles of Persuasion are used by some of the world’s most notable people. For example, Robert worked for both the Barack Obama and Hillary Clinton presidential campaigns.

In this episode we discuss the following:

• If you do a favor for someone you work with, don’t say, “No problem.” Rather, say “It’s what we do for one another here.”
• To increase influence with people you don't work with say, "I know that if the situation were reversed, you’d do the same thing.”
• When you go into a situation with unfamiliar people, be generous with them. They will then like you and be more generous with you.
• Don’t ask, “Who can most help me here?” Rather ask “Whom can I most help here?” And after you help them, you’ll have an advocate.
• When we’re generous with others, two levers of influence apply: liking and reciprocity. They will like us more and will want to return the favor.

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Twitter: @RobertCialdini

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Website: https://cialdini.com/

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