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MicroFamous Book Excerpt - How To Turn Attention into Demand

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Manage episode 261064688 series 2353243
Content provided by Matt Johnson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Johnson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Today we're reading an excerpt from the MicroFamous book, along with some director's cut commentary. Get your copy at MicroFamousBook.com, where we'll cover the book if you cover the shipping.

Here is the text of the chapter we covered, Turn Attention into Demand.

For many thought leaders, there is a key point where we stall out.

We’re sharing good content, and we’re getting lots of encouragement, but we aren’t getting sales.

Unfortunately, this is more common than we’d like to admit, especially in the world of podcasting.

There are many “influencers” who can attract attention but can’t create sales.

How is this possible?

How can we attract attention without creating sales?

  continue reading

112 episodes

Artwork
iconShare
 
Manage episode 261064688 series 2353243
Content provided by Matt Johnson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Johnson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Today we're reading an excerpt from the MicroFamous book, along with some director's cut commentary. Get your copy at MicroFamousBook.com, where we'll cover the book if you cover the shipping.

Here is the text of the chapter we covered, Turn Attention into Demand.

For many thought leaders, there is a key point where we stall out.

We’re sharing good content, and we’re getting lots of encouragement, but we aren’t getting sales.

Unfortunately, this is more common than we’d like to admit, especially in the world of podcasting.

There are many “influencers” who can attract attention but can’t create sales.

How is this possible?

How can we attract attention without creating sales?

  continue reading

112 episodes

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