Season 2, Episode 19: The Power of Small Changes: Three Tips to Improve your Business’s Social Media Presence

Midlife at the Mailbox

“Just showing up and posting increases your visibility, as Instagram favors accounts that post often and engage with their audience,” explains co-host Amy Alexander. It’s easy to underestimate the value of small changes, but sometimes the smallest change can make a huge impact. Many people in midlife have the goal of getting more involved with social media. This can be challenging, especially for midlifers who may be less familiar with platforms like LinkedIn and Instagram. In today’s episode, hosts Denyse and Amy talk about the power of small changes as Amy shares three actionable tips for improving your business’ social media presence.

Amy starts off reading a few excerpts from Atomic Habits, a self-help book by James Clear that discusses the impact of micro habits. She explains that many of her clients desire to be more active on social media, but just don’t know where to begin. Using the concepts of building micro habits and the benefits of small changes over time, Amy and Denyse talk about how to become more comfortable with social media and Amy shares three tips for getting started. These tips are to post consistently, be your authentic self at all times, and interact with your audience.

If you’re looking to use social media to promote yourself or your business, try these three actionable tips to start. Remember that even the smallest 1% change can make a huge difference in the long run. And by making small changes and building micro habits, you can improve your confidence on social media while building trust and relationships with your target audience.

Quotes

• “Improving by 1% isn't necessarily particularly notable. Sometimes, it isn't even noticeable. But it can be far more meaningful, especially in the long run.” (5:47-5:58 | Amy reading from James Clear’s book Atomic Habits)
• “Just showing up and posting increases your visibility. And Instagram favors accounts that post often and engage with their audience.” (21:28-21:36 | Amy)
• “People connect with people. They don't connect with a logo.” (31:43-31:46 | Amy)
• “Talk to your audience. This is the secret sauce. Make an effort to reply to every comment or DM.” (32:07-32:15 | Amy)
• “If my clients are stuck, or they don't know what to write, or they're feeling impostor syndrome, repost an article.” (39:30-39:35 | Denyse)

Links:

Think Like Instagram Webinar: https://youtu.be/Ua6bNoV3mlw

Think Like Instagram Course: https://www.a2salesandmarketing.com/group-coaching use code Midlife25 at checkout to save $25.

Atomic Habits: https://amzn.to/4074NT8

Amy & Denyse LOVE to network. Follow us on Instagram @midlifeatthemailbox and personally @AmyLAlex28 and @DenyseRabbat.

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Thanks for listening, see you at the Mailbox!

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