Beauty brands that are embracing "pro-aging" - Dara Goldberg of The Endless Beauty Collective

Midlife Mavericks - Living Life Happy, Healthy, Sexy & Strong

Dara Goldberg is on a mission to help dispell the myths and misconceptions about midlife, especially the narrative driven by the beauty industry about anti-aging.

She is the founder of The Endless Beauty Collective, a membership organization for midlife women committed to getting the beauty industry to recognize and celebrate the beauty of women in midlife by creating pro-aging products.

She has created The Endless Beauty Collective Brand Guide, a directory of brands that are designed and marketed to midlife women, using language that lifts up women of all ages.

Some of the topics we're covering:

- Some of our favorite celebrities who are changing the definition of beauty in midlife.

- What it means to have a pro-age mindset.

- Some of the make-up brands that have positioned themselves as pro-aging.

- What it means to make intentional choices about our own definition of beauty.

You can check out Dara's site - Lovin Midlife here.

Follow here on Instagram at @daradoesmidlife

-------------------------------------

Looking for some daily motivation to inspire and support you? Grab a copy of my book Daily Inspirations for Midlife Women: A Guide to Peace, Joy, Confidence and Abundance available on Amazon.

And, if you'd like to join a group of like-minded women who will support and encourage you AND get free resources and videos from me head over to Midlife Mavericks: Fabulous, Fierce, Females!

If you enjoyed this episode, please subscribe and leave a review - it will help more midlife women see this!

HOW TO LEAVE A REVIEW ON SPOTIFY

Navigate to the podcast on Spotify (not to a specific episode) and tap the star icon underneath the podcast description. On Spotify, you need to listen to at least one episode before you can rate the podcast. You can currently only rate a podcast in the Spotify mobile app.