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Ep 007 - Turning Your Passion to Hustle with Holly Benzenhafer and Kristen Redford Hardinger from The Winding Path
Manage episode 325493222 series 3338444
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Join me, Holly Benzenhafer and Kristen Redford Hardinger from The Winding Path to listen as this mother and daughter team explore what it takes to launch their retreat and pilgrimage business. If you have something you are truly passionate about, you can definitely turn it into a profitable business!
Holly and Kristen are both ordained ministers who love travelling together. They merged their individual strengths and knowledge in spirituality to create a business which aims to help people who are in a bad place in their lives, and people who think that they are already in a good place but want to move to a better one. Join us as we talk about their story, strengths, goals, target niche and marketing challenges!
What marketing strategies do we talk about?
- Offer meet-ups as a workshop to attract customers
- Build a database from these workshops and use it for email marketing
- Create a Facebook Group
- Work on their branding
Get a breakdown to skip to what you want to listen to most or listen to the whole episode and this is your table of content!
00:52 What the Winding Path is all about
05:44 Difference of Pilgrimage, Retreat and Workshop
11:38 Kristen and Holly's individual strengths
18:33 What niche to focus on
23:59 What goals do they have for their business?
29:10 Recommendations
30:02 Meet-Ups
31:12 Partner up with Corporations
35:36 Email Marketing
40:23 Create a Facebook Group
43:22 Work on your Branding
45:22 Re-use content
Get updates on all the new Midnight Marketing Episodes at https://www.facebook.com/NotBananasMarketing/
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