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Manifesto Episode 28: Bilt Rewards with Richard Kerr
Manage episode 302913186 series 2458194
Today's Podcast comes to you from Gideon The Freequent Flyer who has a companion piece to this podcast on his site.
Hello and welcome to The Manifesto with Gideon the Free-quent Flyer on the Milenomics Podcast Network. I am Gideon the Free-quent Flyer and I’m joined today by the Director of Travel Rewards at Bilt Rewards, Richard Kerr. Richard, welcome to the Manifesto.
[0:30] Plugs
Social: @KerrPoints everywhere
Bilt Rewards: https://www.biltrewards.com/
[2:35] Background
- What was your path into the rewards industry? Did you start as a travel hacker, as a writer, or on the business side? What was your biggest score/favorite play, on the earnings or redemption side? What do you like most these days in terms of rewards programs?
[8:25] Bilt Rewards - overview
- 3 legged stool: partner rewards, landlords, credit card
- Loyalty programs: 1:1 transfer to American Airlines AAdvantage, Air Canada’s Aeroplan, Emirates Skywards, FlyingBlue, Turkish Miles & Smiles, Virgin Atlantic Flying Club, HawaiianMiles, World of Hyatt, IHG Rewards
- Credit card: white label MasterCard issued by Evolve Bank & Trust, earns 2x on rent payments, 1x everywhere else
- Landlords: “Bilt Rewards Alliance,” 24 large residential real estate holding companies, plus option to mail check to any landlord.
[12:10] Bilt Rewards - news
- Annual cap of 50k rent points instead of monthly 4k cap
- 0-1-2-3
- $0 annual fee
- 1x on rent (up to 50k annually)
- 1x on everyday spend
- 2x on travel
- 3x on dining
- Uncapped earning on all non-rent spend
- IHG added 9/21
[18:07] Bilt Rewards - partner rewards
- My understanding was that loyalty programs had pretty exclusive relationships, i.e. Chase will bail out United by buying a billion United miles, American Express will buy a billion Delta miles, Citi and Barclay a billion American miles, then they dribble them out to customers. As a young company, how do you come in and make them an offer that even gets their attention?
- How much do you pay for points? During promotions you can buy Hyatt points for 1.8 cents, maybe a little less using a shopping portal, is that the right order of magnitude for what Bilt is paying? Do you pay more for the first member of an alliance to set a ceiling, or have alliance members bid each other down to participate?
- What do you think your highest value transfer partner is? Hyatt seems the most obvious but do you have a favorite redemption buried in the other award charts?
- AA: business travel to Europe, South America, web specials
- Emirates: JFK-Milan, 50k roundtrip in business
- Hawaiian: west coast to Hawaii / upgrade from economy to first for 25k
- Aeroplan: stopovers
- Flying Blue: 11.5k domestic Delta (21+ days out)
- Turkish: 33,800 business class to Istanbul, 7,500/15,000 to Hawaii on United
- Virgin: Delta/ANA/upgrading paid Virgin tickets
- Hyatt: great value everywhere
- IHG: Holiday Inn Express
- Do you have any favorite non-travel redemptions, anything Bilt got a killer deal on that you can pass on to members?
- Bilt Rewards App
- Champagne Sabre
[32:21] Bilt Rewards - landlords
- What was the process like of selling large landlords on accepting Bilt payments
128 episodes
Manage episode 302913186 series 2458194
Today's Podcast comes to you from Gideon The Freequent Flyer who has a companion piece to this podcast on his site.
Hello and welcome to The Manifesto with Gideon the Free-quent Flyer on the Milenomics Podcast Network. I am Gideon the Free-quent Flyer and I’m joined today by the Director of Travel Rewards at Bilt Rewards, Richard Kerr. Richard, welcome to the Manifesto.
[0:30] Plugs
Social: @KerrPoints everywhere
Bilt Rewards: https://www.biltrewards.com/
[2:35] Background
- What was your path into the rewards industry? Did you start as a travel hacker, as a writer, or on the business side? What was your biggest score/favorite play, on the earnings or redemption side? What do you like most these days in terms of rewards programs?
[8:25] Bilt Rewards - overview
- 3 legged stool: partner rewards, landlords, credit card
- Loyalty programs: 1:1 transfer to American Airlines AAdvantage, Air Canada’s Aeroplan, Emirates Skywards, FlyingBlue, Turkish Miles & Smiles, Virgin Atlantic Flying Club, HawaiianMiles, World of Hyatt, IHG Rewards
- Credit card: white label MasterCard issued by Evolve Bank & Trust, earns 2x on rent payments, 1x everywhere else
- Landlords: “Bilt Rewards Alliance,” 24 large residential real estate holding companies, plus option to mail check to any landlord.
[12:10] Bilt Rewards - news
- Annual cap of 50k rent points instead of monthly 4k cap
- 0-1-2-3
- $0 annual fee
- 1x on rent (up to 50k annually)
- 1x on everyday spend
- 2x on travel
- 3x on dining
- Uncapped earning on all non-rent spend
- IHG added 9/21
[18:07] Bilt Rewards - partner rewards
- My understanding was that loyalty programs had pretty exclusive relationships, i.e. Chase will bail out United by buying a billion United miles, American Express will buy a billion Delta miles, Citi and Barclay a billion American miles, then they dribble them out to customers. As a young company, how do you come in and make them an offer that even gets their attention?
- How much do you pay for points? During promotions you can buy Hyatt points for 1.8 cents, maybe a little less using a shopping portal, is that the right order of magnitude for what Bilt is paying? Do you pay more for the first member of an alliance to set a ceiling, or have alliance members bid each other down to participate?
- What do you think your highest value transfer partner is? Hyatt seems the most obvious but do you have a favorite redemption buried in the other award charts?
- AA: business travel to Europe, South America, web specials
- Emirates: JFK-Milan, 50k roundtrip in business
- Hawaiian: west coast to Hawaii / upgrade from economy to first for 25k
- Aeroplan: stopovers
- Flying Blue: 11.5k domestic Delta (21+ days out)
- Turkish: 33,800 business class to Istanbul, 7,500/15,000 to Hawaii on United
- Virgin: Delta/ANA/upgrading paid Virgin tickets
- Hyatt: great value everywhere
- IHG: Holiday Inn Express
- Do you have any favorite non-travel redemptions, anything Bilt got a killer deal on that you can pass on to members?
- Bilt Rewards App
- Champagne Sabre
[32:21] Bilt Rewards - landlords
- What was the process like of selling large landlords on accepting Bilt payments
128 episodes
All episodes
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