Artwork

Content provided by Millennium Live | A Leadership & Discovery Podcast and The Millennium Alliance. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Millennium Live | A Leadership & Discovery Podcast and The Millennium Alliance or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

🎙️ Episode 271 | Mastering Intelligent Direct Mail Automation

21:04
 
Share
 

Manage episode 423583793 series 3272591
Content provided by Millennium Live | A Leadership & Discovery Podcast and The Millennium Alliance. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Millennium Live | A Leadership & Discovery Podcast and The Millennium Alliance or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of Millennium Live Podcast, we're joined by Summer Hahnlen, Senior Director & Industry Expert at Lob, bringing over two decades of expertise in Direct Marketing. With a career spanning iconic brands like DISH Network, DIRECTV, and AT&T, Summer is a driving force behind strategic, data-driven marketing initiatives. Summer explains how marketers can efficiently create, send, and track targeted direct mail at scale with automation, She shares insights on pairing direct mail with complementary channels, its place in the marketing workflow, and her bold focus on retention strategies this year. Plus, Summer reveals essential personalization variables, key metrics for tracking direct mail success, and discusses the transformative potential of AI in direct mail marketing.


Hosted by Ausha. See ausha.co/privacy-policy for more information.

  continue reading

286 episodes

Artwork
iconShare
 
Manage episode 423583793 series 3272591
Content provided by Millennium Live | A Leadership & Discovery Podcast and The Millennium Alliance. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Millennium Live | A Leadership & Discovery Podcast and The Millennium Alliance or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of Millennium Live Podcast, we're joined by Summer Hahnlen, Senior Director & Industry Expert at Lob, bringing over two decades of expertise in Direct Marketing. With a career spanning iconic brands like DISH Network, DIRECTV, and AT&T, Summer is a driving force behind strategic, data-driven marketing initiatives. Summer explains how marketers can efficiently create, send, and track targeted direct mail at scale with automation, She shares insights on pairing direct mail with complementary channels, its place in the marketing workflow, and her bold focus on retention strategies this year. Plus, Summer reveals essential personalization variables, key metrics for tracking direct mail success, and discusses the transformative potential of AI in direct mail marketing.


Hosted by Ausha. See ausha.co/privacy-policy for more information.

  continue reading

286 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide